Why Rubel Jewelers?
Since 1928, Fredric H. Rubel Jewelers has offered the finest brands of jewelry, giftware and timepieces to our customers in the Southern California area.

Family-owned and operated for three generations by the Rubel family, we have stores located at The Shops at Mission Viejo, in Mission Viejo, California and at our newest location in the beautiful seaside community of Laguna Beach on Forest Avenue.

We are noted for fine custom made platinum jewelry and gold designer jewelry, Ideal-cut diamonds by Lazare Diamonds, Lladró porcelain sculptures and fine timepieces. We offer designs by Aaron Basha, Bez Ambar, David Yurman, Jack Kelegé, Jean-François Albert, Michael B.,Penny Preville,  Roberto Coin, Scott Kay, Steven Kretchmer, Schoffel and William Levine.

We offer full service jewelry repair and watch repair in Orange County, CA.  We are members of the American Gem Society and several of our employees hold the coveted title of Certified Gemologist Appraiser.

Diamond Education

Diamond EducationBecome a diamond expert with our Diamond Education, or go to a specific subject:
Learn about Cut, Color, Clarity, Carat - The 4C's of Diamonds