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OUR STORY

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LOVE AND

CELEBRATIONS

At Fredric H. Rubel Jewelers, you may think we’re only in the jewelry business. And, to some degree we are. But, we’re really in the celebration business.

We’ve been privileged to be a part of so many people’s lives — through milestones and celebrations —since 1928.

Our Story

WHERE IT BEGAN

Our grandparents, Rose and Barney, began their retail journey opening a store called Crescent Jewelers in San Bernardino, California. It was there, at their very humble location, that they built a reputation of offering spectacular fine jewelry, timepieces, and giftware. This led to a second location, which opened around 1940.

Our father, Fredric was only sixteen at the time, but already had a love for the jewelry business. He knew that would be his calling. As time moved on, he met his other love, our mother Joan. They married in 1957.

Fredric was instrumental in making the business flourish. In 1972, the third, and probably the most architecturally beautiful, store opened in the mall in San Bernardino. By then the name had changed..

To Fredric H. Rubel Jewelers.
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DURING THE

1980s AND 1990s

As our involvement grew with the business, our family became more rooted in Orange County. As a result, our store locations became more focused here. In 1999, we opened The Shops at Mission Viejo location followed by Laguna Beach in 2004. And although our father is retired now, he’s still involved and curious. He enjoys hearing updates on what’s new with our clients and seeing new pieces from our favorite designers.

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WE CONTINUE

WITH THE NAME

Fredric H. Rubel Jewelers because he truly set the bar for us. From the way he taught us to run the business to the way he lives life, he is one-of-a-kind. He built the business into what it is today, and developed a strong relationship with every customer. We are proud to follow in his footsteps as local family business owners and community members.

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PROUD MEMBERS OF

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PROUD MEMBERS OF

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ETHICALLY
SOURCED JEWELER

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ETHICALLY

SOURCED JEWELER

1

IT MATTERS WHERE IT COMES FROM

It matters where your gemstones and metals are mined. We are committed to selling ethically sourced diamonds, gemstones, and metals that were mined and manufactured in harmony with the environment and human interest. We only sell natural, conflict-free diamonds.
2

THE KIMBERLEY PROCESS

We adhere to the Kimberley Process – a certification that requires each shipment of rough diamonds to be in a tamper-resistant container and accompanied by a government-validated certificate. The Kimberley process regulates diamonds by ensuring every diamond is certified as conflict-free before it enters the legitimate diamond trade.
3

RESPONSIBLE GOLD MINING

We source our gold from suppliers that adhere to the highest possible mining standards, who are committed to the environmentally-friendly removal of gold from the earth and provide a standard of work and a fair living wage for their miners.
Fredric H. Rubel Jewelers
Fredric H. Rubel Jewelers
1

IT MATTERS WHERE IT COMES FROM

It matters where your gemstones and metals are mined. We are committed to selling ethically sourced diamonds, gemstones, and metals that were mined and manufactured in harmony with the environment and human interest. We only sell natural, conflict-free diamonds.
2

THE KIMBERLEY PROCESS

We adhere to the Kimberley Process – a certification that requires each shipment of rough diamonds to be in a tamper-resistant container and accompanied by a government-validated certificate. The Kimberley process regulates diamonds by ensuring every diamond is certified as conflict-free before it enters the legitimate diamond trade.
3

RESPONSIBLE GOLD MINING

We source our gold from suppliers that adhere to the highest possible mining standards, who are committed to the environmentally-friendly removal of gold from the earth and provide a standard of work and a fair living wage for their miners.
Ready To Find Your Perfect Piece?

WE'LL HELP YOU FIND IT,
DESIGN IT, AND STYLE IT.

Get in Touch with Us Today,

or Stop by our store in Laguna Beach.

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